Emerald: Color of the Year

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(Pinterest) Emerald, Peacock, whatever…

I know you have all been holding your breath… but it’s old news now.  Of course you’ve heard.  Pantone has declared Emerald 17-5641 as the Color of the Year for 2013.  (Don’t mess up the numbers!  You wouldn’t want to have the wrong shade of Emerald Green!  The Wizard of Oz might come after you if you offend him…)

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REALITY, people.

So I didn’t even know there was such a thing as a “Color of the Year” until I walked into Beachwood Mall yesterday and saw it plastered all over the makeup advertisements.  I guess I don’t use makeup as a crutch, so I wouldn’t know.  Pardon my cynicism, but this whole thing truly irks me.  I don’t post on this blog often, but I’m sure you might guess by now (if you follow) that I’m not exactly partial to the fashion industry.  In other words, I think it’s a crock of baloney.  I’m a naturalist… since when does the planet become controlled by the fashion industry?  By a silly human past-time in a world of creatures with more glamor in their natural decor than we could ever replicate without wearing their very furs themselves?

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Who the hell is Pantone anyway?  Oh, a printing company.  That makes sense.  I remember reading on some prehistoric stone plaques defining the creation of this planet that Pantone was declared the ambassador of artificial color trends for each human-observed cycle of that big Sun star around our little rock.  Naturally, I panicked and stocked my closet full of the color.  I couldn’t imagine looking out of style!!!

No, but really… the shit was on sale, and green is one of my favorite colors.  H&M and CVS stocked me as far as I plan to stock:

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Don’t forget your ruby slippers!  Pretty sure that’s a requirement this year as well.